A landing page focuses on exactly one topic and guides visitors to exactly one next step. That makes it the right destination for ads, campaigns and anything else you want to promote specifically.
What we take care of for your landing page, what is not included and what we need from you.
A landing page needs a way for visitors to find it – such as ads, a newsletter, links or QR codes. Nobody can honestly promise how many visits or enquiries it will bring.
A landing page is a single page built for one specific purpose. It does not replace a website – it complements it.
Whenever you promote something specific and do not want people to have to search your website for it first.
Anyone who clicks on an ad lands on a page that picks up exactly what the ad promised – not on your general homepage.
You are launching a new service and want to explain it in detail without restructuring your existing website.
Open day, workshop or talk: all the information on one page, plus registration.
A dedicated page for open positions shows what it is like to work with you and makes applying easy.
Such as an autumn menu, a spring service or a year-end offer – with a clear start and end.
For example a specific service for customers in and around Graz, promoted in a targeted way and clearly described.
The more options a page offers, the harder the decision becomes. That is why a landing page deliberately leaves out anything that does not serve the goal.
Pressure might get you a click, but not trust.
A good landing page answers questions in the order in which visitors think of them. This structure has proven itself:
What it is about and what visitors get out of it – in one sentence.
Who the offer is for and exactly what it includes.
What happens after the enquiry? What does it cost, how long does it take, what is needed?
Who is behind it, how can people reach you, what evidence actually exists?
Answers to the doubts that would otherwise stop an enquiry.
Form, phone number or appointment booking – clearly visible and simple.
Trust comes from evidence that is true. We only use what actually exists and what you are allowed to show.
People who arrive via an ad or a QR code are often on the move and have little patience. A landing page therefore has to be lean and load quickly on a phone.
The form decides whether interest turns into an enquiry. Every unnecessary hurdle costs enquiries – every missing field costs a follow-up question later.
Enquiries sent through your landing page’s form reach you directly by email.
You want to know whether a campaign pays off. Which kind of measurement makes sense and is permitted depends on your goals, the ad platforms you use and your visitors’ consent.
How many enquiries come in through the page can be determined without analysing personal data – for example from the submitted forms themselves.
With tagged links you can tell whether enquiries came from an ad, a newsletter or a QR code.
Analytics tools or the conversion tracking of ad platforms may only load after prior consent. The privacy policy has to match.
We do not set up ads or tracking tools. Our contribution is a landing page that is clearly structured and comes with the search engine foundations.
From the first idea to the finished page – timed for the start of your campaign.
What should happen on the page, who should visit it and how will visitors get there?
Your part: You describe the offer, the target group and how you plan to promote it.
We work out the core message, the key arguments and the questions that need answering.
Your part: You provide the texts, images and genuine trust signals.
The page is matched to your existing brand and the campaign – designed for smartphones first.
Your part: You give feedback on the draft.
We build the page and set up the form so that enquiries arrive where you need them.
Your part: You decide who receives the enquiries.
Display, loading time, form and confirmation are checked on different devices.
The page goes online in good time before your campaign starts. Once the campaign is over, it is redirected sensibly if needed.
Your part: You approve the page.
Not always. It makes sense if you want to promote a single offer in a targeted way and lead visitors straight to a specific action. For general information about your business, your website remains the right place.
That cannot be honestly predicted. It depends on the offer, the target group, the promotion and the timing. A well-built page removes hurdles – but whether people are interested is decided by the offer itself.
We build landing pages as standalone pages, independent of your existing website. We agree together on the address where it can be reached – and we help you set up a domain.
No, we do not place or manage ads. We take care of the landing page itself and its search engine foundations (SEO). How visitors find the page – via ads, newsletters, links or QR codes – is something you plan yourself or with your advertising partners.
That depends on which services are embedded. If the page works without tracking and without third-party cookies, a consent prompt is often not needed. As soon as something like an ad platform’s conversion tracking is added, consent is required beforehand. The legal assessment of each individual case should be left to a professional.
It can be updated, reused for the next campaign or removed. If it is removed, its address should redirect to a suitable page so that links and QR codes do not lead nowhere.
If you want to present not just one offer but your whole business online.
Design and user guidance that suit your brand – for single pages too.
For changes during a running campaign and maintenance afterwards.
Free & non-binding
Tell us what you want to promote and who you want to reach. In a free initial consultation we work out whether a landing page is the right way to go.
Or email us directly: office@nd-digital.com
